How to give customers an autonomous richer and more engaging experience in luxury shops and events all over the globe ?
Upscape
Integrating leading hardware production, software development and content production expertise. Aligning technological and creative excellence to pioneer world leading user experiences.
The Phygital Window is the the fruit of their vision. The perfect phygital storytelling solution built from scratch.
Disrupt the retail experience
When Uspace approached me to be a part of their team I was first amazed by the hardware solution and by the vision of the R&D lab.
My job was to build the UX and find ways to make this new technology attractive, useful and usable to Jaeger Lecoultre customers
A never seen before product discovery
The technology allowed us to put the product in the hand of the user. Users via the interface became the main actor of the product discovery by navigating through the interface but also by making the watch move inside the display. Users are in control to discover products that required a sales assistant before
Building an autonomous experience
The experience is thought to be able to live on it’s own without any help from the shop team. We worked on making the UI very accessible and direct with a simple navigation system imitating mobile menus. We worked on a palette of gestures available to the users and dropped some gestures that were not fully understood during our test phase.
After 1 month of testing we chose to keep only three gestures to ensure a fast understanding of the interactions
- Tap
- Swipe
- Drag
Digital
To deliver a state of the art experience the synergy between UX, Copy writing, Art direction, Motion design, Conception, Developing teams and hardware has to be on the highest level.
For every page the whole team was involve during the ideation phase and the design phase. My job was to make sure that the vision was shared by the team and to animate co-building workshops
Guerilla user testing
The project was displayed first in multiple events before going to the shops, we’ve recorded user sessions and ask them about their experience
1. The menu was easy to use
2. Users should not be too passive in front of the interface
3. Users liked when they felt in control of the animations that were displayed on screen
4. Sub navigation were not understood by every user
5. Each individual users have a different way of swiping(long swipe, touch than swipe, small quick swipe, vertical swipe)
Touch, see & hear
Upscape wanted to make the experience even more
engaging by using sound. As a music a producer and UX designer I had a full understanding of what was needed and where.
The sound experience gave another layer to the experience. Our goal was to give an immersive experience to the user.
After implementing sounds we realised that users tend to be more patient during loading phase and tend to stay longer on pages